If you are running an online business from your blog or from your website than the keywords are your friends. Keywords plays an important role when it comes for traffic to a site . The concept is very simple , readers type in the keywords for which they are looking for the information and the search engine provides the information based on the availibilty of the keyword.
A blogs success is based on the readers it is getting and the simple way to attract the traffic to the blog is using the keywords for which there is huge demand of the information.
For example the keyword free can bring you some traffic and keyword word itself can bring you some traffic. A blog post should have as much as possible keywords in it so that it appears on the top of the search results of the search engine. The search engine shows the list of the pages as per the keywords and as per the how active you are on the site .
A site with no updates may get down on the list whereas a site with active users may be shown in the top 10 list of the search engine. Google , yahoo, Bing are the most popular search engines which searches based on the keywords you have on your blog or website .
So its the high time that you chooses some keywords for your blog and you must try to add them to your posts. whenever, wherever possible but be careful to not overdo this as it may deteriorate the post quality and can bring the negative effects for the same this is a good way to get the traffic to your site as the keywords are the terms that someone is searching for and if your post has that information the search engine would do its best to bring your post to the top.
You can use the advertisers other than google adsense that highlights the keywords automatically and when ever some one puts his mouse cursor on it.
The google may not have that thing currently but may be in future it could come up so be prepared to utilize that tool.
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